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Further, management expects continued strength in Hollister and improvement in the companys namesake brand to fuel comparable store sales in fiscal 2017. Talking of the namesake brand, products of Abercrombie & Fitch are also expected to be launched at ZALORA toward the end of April. Clearly, the company is going all the way to boost its presence in the online shopping world. ZALORA, a nearly five-year old fashion destination, has robust geographical reach with its presence in 11 countries, including Singapore, Indonesia, Malaysia & Brunei, the Philippines, Hong Kong and Taiwan. Moreover, ZALORA offers several lucrative benefits to customers, like super fast deliveries and free returns up to 100 days, which enhance their experience and attract more traffic. Thus, we believe that this collaboration is likely to benefit Abercrombie substantially as it will have an access to over 600 million online customers of ZALORA, given the latters solid network and popularity. However, a partnership like this is not new for the company. Incidentally, Abercrombie entered into a wholesale agreement with Europes biggest online fashion destination Zalando, in Aug 2016. Following the deal, Zalando offers merchandise of all Abercrombie brands through its web stores across 15 European markets.
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